Creative direction for brands with something important to launch.
Campaign concepts, visual worlds, and creative direction that turn a strong product into a launch people understand and remember.
I shape the idea before the assets.
Campaign concept, visual direction, messaging, and launch systems for consumer brands that need a clear creative idea before production begins.
Selected Work
01 — BRAND LAUNCH · iDD FINE JEWELRY
Goldora
Building a fine-jewelry brand from the ground up, from collection concept to the retail floor.
02 — BRAND REFRESH · iDD FINE JEWELRY
Flexie
Repositioning a proven best-seller around the perfect fit.
03 — LAUNCH CONCEPT · CONCEPT STUDY
SERA
Creating a distinct campaign territory for a new men's skincare line.
04 — PRODUCT STORYTELLING · CONCEPT STUDY
Morrow
Presenting a technical trail shoe with the precision of luxury.
Campaign Concept · Visual Direction · Launch Systems
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Campaign Concept · Visual Direction · Launch Systems —
A strong product can still launch without a strong idea.
A campaign has to do more than look good. It needs a point of view strong enough to guide the image, the message, and everything that follows.
From product to campaign world.
For a launch, collection, or new category that needs more than a moodboard, I develop the creative direction and visual system teams can build from.
One creative lead. One clear point of view.
$10M+
Flexie’s annual revenue, an established fine-jewelry brand I repositioned around the perfect fit.
$1M+
Goldora’s first-year revenue, a fine-jewelry collection built from the ground up.
7+
Years building launches and campaigns in luxury jewelry and fashion.
Have something worth launching?
If you have the product, audience, or opportunity but not yet the creative idea that brings it together, that's where I come in.